About

Sharif Omar, CEO who leads more than 1,200 people in 55 countries around the world. His vision for the future is clear: Providing the best shopping experience and granting customers with fantastic benefits. 

 

​"To thrive in the new economy, companies must prioritize their human experience, which is an area where I am focusing on."  ​

 

"As our industry adapts to economic trends and new consumer behaviors, I feel a responsibility to shape the future of the business world and spending pattern by constantly striving to serve better the needs of global consumers as well as those seeking opportunity and empowerment.” 

 

​“As an entrepreneur and philanthropist, my vision is to create a world in which every person has the opportunity to achieve his/her fullest potential and participate in and contribute to all aspects of life.”